We understand that your online presence needs to meet a multitude of objectives: from being the channel of choice for services and information for tenants and driving engagement within your neighbourhoods, to renting and selling homes on the open market and positioning your organisation as a partner of choice for community initiatives or commercial opportunities.
And visitors to your site need to have a persuasive, relevant and compelling experience, regardless of their reason for visiting, the device they are using, or their level of computer literacy. We know how to make that happen.
Our design approach begins with research and insight, using techniques such as analytics, personas, eye-tracking, user journey mapping and consultative workshops to ensure we create a site that provides a fantastic user experience. We then start sketching out wireframes and building clickable prototypes to sense check key user journeys, before working up branded design templates and moving to final development.
With up to 60% of visitors coming to websites from smartphones, the user experience your mobile audience has is critical – give them a bad one, and they might not come back. Every site Prodo builds is fully responsive for desktop, tablet and mobile users, from a single CMS installation and set of content. As standard.