• How Digital Channel Shift Can Help Your Business

    Communication and service delivery in the public sector is increasingly digitised. The rise of all things digital brings immense benefits to customers and businesses, because it offers convenience and improved personalised services. Implementing digital technologies gives businesses the opportunity to redesign service delivery, reduce costs and increase staff productivity.

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  • Channel Choice vs. Channel Shift in the Public Sector

    In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, private and public sector organisations will be digital by default.

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How Long Does it Take to Fully Shift to Digital?

Posted by Jenny Bradshaw

Digital transformation, like building a successful business, takes time. It’s an evolving process that relies on channel shift and is influenced by customer behaviour and your organisation’s available resources. After conducting sufficient research and setting realistic goals, we generally recommend testing minimum viable product (MVP) self-service functions before diving into an entirely new online proposition.

Here’s what you need to consider when determining your channel shift timeline:


How to Use Our Channel Shift ROI Calculator

Posted by Rob Walker

A quick guide to using our tailor-made channel shift ROI calculator

Digital channel shift is lauded for many reasons. It increases efficiency, complements business spending in a tighter economy and improves customer relationships. Tech-savvy consumers and forward-thinking organisations understand that channel shift is essential for businesses to communicate effectively with customers and increase sales.