Last Thursday we kicked off our Facebook Live mini-series talking about millennials, their buying power, and how to market to them in the fast-changing digital.
We also discussed millennials in the context of housing, where our Digital Strategist Joe and Account Director Rob dropped numerous pearls of wisdom.
Influencers, product placement, SEO, email campaigns - what works? What doesn't?
With £1.2 trillion buying power, millennials could be a vital demographic to the prosperity of the housing sector. And with changes in millennial consumption behaviour as a result of the new budget, housing associations will have a big part to play in making millennials aware of all the possibilities open to them.
Our digi duo talks us through the digital landscape and discusses how companies, such as housing associations, can do better to market to millennials.