• How Digital Channel Shift Can Help Your Business

    Communication and service delivery in the public sector is increasingly digitised. The rise of all things digital brings immense benefits to customers and businesses, because it offers convenience and improved personalised services. Implementing digital technologies gives businesses the opportunity to redesign service delivery, reduce costs and increase staff productivity.

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  • Channel Choice vs. Channel Shift in the Public Sector

    In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, private and public sector organisations will be digital by default.

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How to Track On-Site Campaigns in Google Analytics

Posted by Alex Guest

I love tracking a site’s usage. I like to know where my traffic’s come from, where it’s been, and where possible, I like to know as much about user intent as I can. Obtaining a full vision of a user’s journey in detail is what makes data analysis and data literacy so important in a 21st century marketeer’s role.