Creating the perfect blog post is no mean feat. With so many different elements to consider, executing one single blog post takes time and effort to look and read brilliantly. Search engine optimisation is just one of those elements, and it’s a vital one to ensure that your posts benefit your website as a whole, and are seen by more people.
With 60+ % of website traffic now coming from mobile* (a number that varies depending on the industry), an update that will favour mobile-friendly sites – and one that we’ve anticipated for a long time! – has finally been announced by Google.
Although content marketing can be an extremely powerful method of marketing, it isn’t always the easiest to justify with short-term campaigns. Content marketing is often a long-term investment, so it’s important not to be too quick to judge it.
I love tracking a site’s usage. I like to know where my traffic’s come from, where it’s been, and where possible, I like to know as much about user intent as I can. Obtaining a full vision of a user’s journey in detail is what makes data analysis and data literacy so important in a 21st century marketeer’s role.