• How Digital Channel Shift Can Help Your Business

    Communication and service delivery in the public sector is increasingly digitised. The rise of all things digital brings immense benefits to customers and businesses, because it offers convenience and improved personalised services. Implementing digital technologies gives businesses the opportunity to redesign service delivery, reduce costs and increase staff productivity.

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  • Channel Choice vs. Channel Shift in the Public Sector

    In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, private and public sector organisations will be digital by default.

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The 14 Elements of the Perfect, SEO-Friendly Blog Post

Posted by Alex McCormick

Creating the perfect blog post is no mean feat. With so many different elements to consider, executing one single blog post takes time and effort to look and read brilliantly. Search engine optimisation is just one of those elements, and it’s a vital one to ensure that your posts benefit your website as a whole, and are seen by more people.

Hashtag Etiquette for your Social Media Updates

Posted by Alex McCormick

Ah, the hashtag. Once only known to be used on a telephone, the hash symbol has evolved into an ubiquitous social media phenomenon, and adding a couple (or a couple of hundred) onto the end of an update comes as naturally to today’s population as riding a bike.

Google Update: Mobile-Friendly Sites Get Boost in Search

Posted by Alex McCormick

With 60+ % of website traffic now coming from mobile* (a number that varies depending on the industry), an update that will favour mobile-friendly sites – and one that we’ve anticipated for a long time! – has finally been announced by Google.

Content Marketing: Be A Tortoise, Not A Hare

Posted by Denver Burke

Although content marketing can be an extremely powerful method of marketing, it isn’t always the easiest to justify with short-term campaigns. Content marketing is often a long-term investment, so it’s important not to be too quick to judge it.

How to Track On-Site Campaigns in Google Analytics

Posted by Alex Guest

I love tracking a site’s usage. I like to know where my traffic’s come from, where it’s been, and where possible, I like to know as much about user intent as I can. Obtaining a full vision of a user’s journey in detail is what makes data analysis and data literacy so important in a 21st century marketeer’s role.