Last Thursday we kicked off our Facebook Live mini-series talking about millennials, their buying power, and how to market to them in the fast-changing digital.
Digital transformation, like building a successful business, takes time. It’s an evolving process that relies on channel shift and is influenced by customer behaviour and your organisation’s available resources. After conducting sufficient research and setting realistic goals, we generally recommend testing minimum viable product (MVP) self-service functions before diving into an entirely new online proposition.
Here’s what you need to consider when determining your channel shift timeline:
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