The current policy paper regarding the UK government’s digital strategy sets out how Britain will become a world-leading digital economy. When it comes to embracing digital change, the private sector tends to be an early adopter. As soon as government latches on and follows suit, you know it’s time for a digital channel shift.
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Communication and service delivery in the public sector is increasingly digitised. The rise of all things digital brings immense benefits to customers and businesses, because it offers convenience and improved personalised services. Implementing digital technologies gives businesses the opportunity to redesign service delivery, reduce costs and increase staff productivity.
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Digital channel shift is lauded for many reasons. It increases efficiency, complements business spending in a tighter economy and improves customer relationships. Tech-savvy consumers and forward-thinking organisations understand that channel shift is essential for businesses to communicate effectively with customers and increase sales.
In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, private and public sector organisations will be digital by default.
