Last Thursday we kicked off our Facebook Live mini-series talking about millennials, their buying power, and how to market to them in the fast-changing digital.
Communication and service delivery in the public sector is increasingly digitised. The rise of all things digital brings immense benefits to customers and businesses, because it offers convenience and improved personalised services. Implementing digital technologies gives businesses the opportunity to redesign service delivery, reduce costs and increase staff productivity.
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In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, private and public sector organisations will be digital by default.
Last Thursday we kicked off our Facebook Live mini-series talking about millennials, their buying power, and how to market to them in the fast-changing digital.
Digital transformation, like building a successful business, takes time. It’s an evolving process that relies on channel shift and is influenced by customer behaviour and your organisation’s available resources. After conducting sufficient research and setting realistic goals, we generally recommend testing minimum viable product (MVP) self-service functions before diving into an entirely new online proposition.
Here’s what you need to consider when determining your channel shift timeline: