The Challenge

Sovereign Living is the commercial arm of Sovereign Housing Association, which markets new build properties for sale, and rental properties available on the open market. To cater for this separate audience, distinct from their general needs customers, Sovereign Living wanted a stand-alone, ‘Right Move-style’ website.

The core objectives were to develop a modern, feature-rich site; incorporate a simple, intuitive and effective property search function; and showcase properties that are available to purchase outright, purchase as part of a shared ownership scheme and market rent properties in order to increase enquiries and sales leads.

As a new brand in a competitive market place, Sovereign Living also wanted support with their ongoing digital strategy to help promote the organisation, raise awareness about shared ownership, and drive traffic to the site through SEO, content marketing and social.