Sovereign Living is the commercial arm of Sovereign Housing Association, which markets new build properties for sale, and rental properties available on the open market. To cater for this separate audience, distinct from their general needs customers, Sovereign Living wanted a stand-alone, ‘Right Move-style’ website.
The core objectives were to develop a modern, feature-rich site; incorporate a simple, intuitive and effective property search function; and showcase properties that are available to purchase outright, purchase as part of a shared ownership scheme and market rent properties in order to increase enquiries and sales leads.
As a new brand in a competitive market place, Sovereign Living also wanted support with their ongoing digital strategy to help promote the organisation, raise awareness about shared ownership, and drive traffic to the site through SEO, content marketing and social.
Clean, modern design with intuitive functionality
Simple search using Google maps or location-based forms
Fully responsive for mobile, tablet and desktop
Our philosophy with the site was to really simplify the user journey and increase enquiries through key touch points, simplified property search, clear property and scheme information, and prominent calls to action.
To enrich the user experience and increase enquiries we also developed a quick mortgage calculator to enable potential customers to get an indication of whether they could afford properties they were interested in while remaining on the site.
The site also includes a registration area to allow visitors to set up property alerts. Users can set and edit their preferences, such as property type or location, and will receive an email when any suitable homes become available. They can also ‘favourite’ properties they like and access them quickly at a later time.
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