The challenge was helping one of the UK’s leading providers of Social Housing lay the foundations for a new digital platform by consolidating nine existing customer and stakeholder websites.
Following a rigorous procurement process Orbit Group choose to work with Prodo because of our extensive work in the sector and the fresh thinking and support we could bring to their 2020 Vision to have 75% of customers accessing services online.
Of primary importance was choosing a future proof CMS platform that could integrate successfully with a wide variety of systems to support ‘channel shift’ principals.
“Prodo have a fantastic knowledge of the housing sector, it’s trends and issues”
340 customers signed up in 1st 24 hours – channel shift in action
7 websites merged into 1
Site serves 38,000 properties and 1,400 employees
Consultations, interviews and workshops were held with customers, staff, and broader stakeholders to sense-check what Orbit believed they wanted from their digital ‘shop front’ matched goals and expectations from these audiences.
Both they, and data from analytics, supported the view that the existing site(s) were confusing and frustrating audiences looking for relevant content.
A revised information architecture, content cull, enhanced navigational menus, intuitive site search, and new accessibility features have all contributed to a more streamlined and valuable digital resource for customers.
And Orbit’s content editors now have far greater flexibility in how they prepare and publish different types of content (including social, video, regional items and news) so that the site maintains its vibrancy.
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The new website has been built on a ‘responsive’ framework so that these benefits can be felt across all types of devices and the next phase of work will see the introduction of new features allowing more people to transact online regardless of where they are, what time it is, or what device they are using.