The Challenge

Midland Heart is one of the leading housing and care groups in the UK, providing homes for over 70,000 people, and delivering care and support services to 7000 customers. They wanted a new site with a strong customer focus, contemporary design, and rich, engaging content to reflect Midland Heart’s culture, values and personality, drive more traffic, and strengthen their reputation.

They also wanted the site to be developed on a simple-to-use CMS platform that enabled content to be quickly uploaded and edited, encouraging and empowering internal departments to take ownership of their content, keeping it regularly refreshed.

The website was also the first phase of Midland Heart’s journey towards channel shift, so they challenged us to build a site that would provide greatly improved access to information and online services, improving customer service and freeing up internal resources, on a platform that was ‘future-proofed’ for any further developments of online services and integration with internal systems.