The Challenge

Prior to approaching Prodo, Affinity Sutton’s website had over 1400 pages of content, much of which was hidden or difficult to find, and the unresponsive site was hard to use for the growing number of visitors (25% +) accessing it from mobiles.

Affinity Sutton wanted a new, fully responsive site that enabled the wide range of stakeholders using the site to find the homes, services or information they were looking for easily and intuitively. The new website was also a crucial ‘shop front’ to showcase Affinity Sutton’s extensive private rental and home sales portfolio.

The client also wanted some detailed insight and analysis of how and why visitors were using – or not using – the site in an effort to drive engagement and increase online transactions, and continuously improve the site.